• You Probably Don’t Need an iBeacon

    Friday, August 8, 2014

    8/8/2014– Evan Simpson

    First, a quick background on Bluetooth

    You might remember a time when the word Bluetooth was synonymous with hands-free headsets and wireless speakers. These devices gave Bluetooth a bad reputation with their poor sound quality, poor battery life, and poor interface for connecting to cell phones and computers. Since then, however, Bluetooth has come a long way, seeing huge improvements in device quality, as well as a much greater level of support in mobile and desktop operating systems.

    Back in 2010, the Bluetooth Special Interest Group (SIG) put out the 4.0 specification for Bluetooth. The goal of the new specification was to enable the creation of Bluetooth devices which operate at a low data rate, have low power consumption, and have low manufacturing costs. This was a departure from the existing specification, which had been optimized over the years for always-open, high data-rate streams. This old standard was great for applications like streaming audio, but not for others such as reading data from sensors.

    The new specification is designed for devices that only needed to connect occasionally to exchange small pieces of information, and can be put into a low power state in between exchanges. This mode of operation means big power savings for devices, to the extent that some Bluetooth 4.0 devices can be powered by a coin cell battery for months to years at a time, depending on the application. In the past few years, Bluetooth 4.0 has been rebranded as Bluetooth Smart by the SIG, but is now more colloquially known as Bluetooth Low Energy, or BLE.

    Enter Apple

    Though the specification came out over 4 years ago now, BLE has only much more recently seen mainstream adoption into connected devices. Arguably, one of the greatest contributors to BLE’s popularity has been Apple. By looking at Google search trends, we can see a surge in interest for “Bluetooth 4.0” in October of 2011, right around the time the iPhone 4S was released with support for, you guessed it, Bluetooth 4.0. In being the first big player to support the technology, Apple paved the way for other device manufacturers to support BLE, by giving them a central device to connect to. For comparison, the Android SDK didn’t have any support for BLE until late 2013 and will not have complete support for everything BLE can do until the release of Android L, and Windows Phone only began official support for BLE with this year’s 8.1 update.

    Google Search trends for “Bluetooth 4.0”

    Google Search trends for “Bluetooth 4.0”

    More recently though, Apple has released a specification for creating location based services with BLE devices, under the brand iBeacon. iBeacons have become popular enough and we get enough questions about them that it warrants clarifying what they are, how they work, and how they are different from other BLE devices.

    What is an iBeacon?

    Part of the Bluetooth 4.0 specification outlines a format for an “advertising data packet” which is a small amount of data (maximum 32 bytes) that a BLE device can publicly broadcast to any other nearby devices, without needing to connect. The primary use for the advertisement is for a device to advertise the kind of services or data it provides, information on how to connect to it, or the device’s name. However, the format specification does allow for some of the data available on the device to be broadcast as well, so other devices don’t have to make a connection in order to collect sensor data. When a BLE device is designed to put all of the data other devices might need in the advertisement, it is typically called a “beacon” - all information is out-going.

    At their most basic, iBeacons can be seen as a proprietary beacon, where they make use of the specification’s allowance for “Manufacturer Specific Data”, which can contain any arbitrary data that will fit. Apple defined their own format for a single location code to be contained in this section of an advertisement. Any other nearby BLE device (such as a smart phone) can then pick up the advertisement and parse out the location code.

    iBeacons are deceptively simple to create, because they only require a BLE radio chip (almost any BLE radio chip will do) and don’t require any application-specific software to run on the device itself. It is up to the application running on the discovering device to know what to do with the location code pre-programmed on the iBeacon. This means that any device which implements the BLE specification can function as what Apple has trademarked an iBeacon. The actual capabilities of an iBeacon are minimal, with their utility lying in the applications people create around them.

    The unfortunate side effect of the popularity of iBeacons is that they have become synonymous with BLE to many people, in much the same way that Bluetooth used to be synonymous with hands-free headsets. One thing I’ve seen all too often is products like Tile and Bean being referred to as iBeacons (although the Bean does allow you to set it up as an iBeacon, it isn’t by default). Not only has this led to a lot of confusion for people trying to get started prototyping with BLE, but it has also resulted in a sort of “bandwagon” effect, where people trying to design systems around iBeacons in order to take advantage of the brand power, but for applications where an iBeacon maybe isn’t appropriate. It means that much of what BLE is capable of is being overlooked, and that’s not to mention other means of wireless communication which might be appropriate in certain applications as well (but we can save that discussion for another time).

    So how does Technical Machine’s BLE module fit in with all of this? Our BLE module allows you full control over the advertisement data, making it easy to set up an iBeacon, or design a beacon format of your own. If you’re looking into an open alternative location service format without the licensing hurdles Apple has for iBeacons, check out AltBeacon. If you want your device to be more than a beacon, the BLE module gives you access to all of the functionality outlined in the 4.0 specification, so you can interact with any other BLE device.

    If you want to learn more about how BLE works, and how to get started making BLE connected devices, check out our Getting Started Guide.

    #iBeacon #tessel #BLE #Bluetooth #Bluetooth Low Energy #evan simpson #technical machine #data #IoT #Bluetooth Smart #Bluetooth 4.0

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